Marketing is essential to connecting your product or service with an audience. But that process isn’t cheap. There are many marketing expenses such as ad buys, graphic work and copywriting to name only a few things. A marketing budget is…
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Having a successful marketing campaign involves the coordination of many different departments. Marketing plans manage research, design and copywriting, digital and print production, plus so much more. These separate departments all have to work together, sticking to a shared schedule…
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A webinar can be a powerful marketing tool if planned and executed correctly. It’s a way to get your message out to a targeted audience and capture valuable leads or just disseminate information. In this quick guide, we’ll go over…
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What Is a Creative Brief? A creative brief is a short, one-or-two-page document that summarizes marketing and advertising projects. Creative briefs are used by marketers and creative professionals to define the goals, scope and timeline for a project and set…
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Need to know how to plan an event? If you’re planning a big event like a conference, we can help you successfully create, structure and lay out your event plan. This blog will cover everything you need to consider when…
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If you’re working on a design project, wait. Before you start you need to have a design brief. It’s similar to a project brief, only focused on design. After all, you wouldn’t start driving if you didn’t first know your…
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There are several ways you might find yourself buying a product or service. As you shop around, you might be enticed to purchase something. For example, two common tactics include push marketing and pull marketing. Let’s look at push vs….
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Launching a marketing campaign is nothing other than a project. Like all projects, it involves planning activities which is a task accomplished with a marketing calendar. But marketing is a unique discipline and a marketing calendar isn’t exactly like a…
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Product development is part of the product management process, which covers the product life cycle from start to end. The product launch is a particularly important stage in this cycle as it can determine the success or failure of a…
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Managing the resources, activities, costs and schedules required to successfully execute a marketing campaign can be hard, but it’s possible thanks to marketing management. The marketing management process is used to streamline the job of a marketer and help them…
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Marketing planning doesn’t get the respect that it’s due. No matter how great the product or service, it will wither on the vine and die if no one knows about it. That’s where marketing comes in. But marketing doesn’t just…
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It can seem like magic. How do marketers conjure customers to buy the product or service they’re selling? It’s not hocus pocus or smoke in mirrors. It is far less exciting than any of those side-show tricks. To reach their…
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You’ve made the product or developed a great service, now you need to create a marketing plan. Your marketing plan defines the strategies that your organization will use to reach target customers, outperform competitors and position your brand. There are…
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