Whether you’re interested in hiring a product manager or becoming one yourself, it’s important to take the time to understand both the role and the field of product management. A product manager plays an integral role in the development of…
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Agile is a very useful project management methodology when used right. Unfortunately, if the whole team is not familiar with it, things can become inefficient. To avoid that, all agile team members must know what a product backlog and sprint…
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The idea of user story mapping can be traced back to Jeff Patton. He literally wrote the book about it, It’s All in How You Slice It, which came out in 2005. Patton is a consultant who does story mapping…
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Although product design requires artistry and creativity, products made by businesses can’t really be considered art because art is not dictated by market forces. Products must, especially if you’re in the business of selling them at a profit, survive and…
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A product manager often wears many hats. For starters, a product manager is tasked with leading a cross-functional team that develops or improves a product, while dictating its strategy, roadmap and features. But that’s not all. They can also be…
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You’ve heard of “the big picture.” It can be a long-term business goal, or simply a view that expands a perspective to include greater context. Either way, it’s a critical perspective for any organization that wants to plan for the…
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Product management deals with the planning, forecasting and production or marketing of a product throughout every stage of the product’s life cycle. What a product manager does is integrate people, data, processes and business systems to accomplish that product’s production…
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